There is no quality without Cross Competence
Invest in your image and in the digital experiences of your services. Digital design simplifies the lives of the people who use them and amplifies their power of use.
Quality needs Cross Competence
There is no quality without Cross Competence.
Invest in your image and in the digital experiences of your services.
Investing in Digital Design means simplifying the lives of the users of services and applications and amplifying their power of use. Contact our Sales Department to find out how we design and develop User Interface and User Experience.
Digital Services: talk to our experts
An expert from the Sales Department of Digital Services is at your disposal to evaluate your needs.
Contact the Sales Department to ask for information about UI and UX design.
What Cross Competence means
Excellent digital products are never the work of one discipline. Designers, developers, analysts, marketing specialists and business experts each see a different part of the problem, and quality appears when they work together from the start.
Cross Competence is Vetrya’s way of describing this teamwork. A design choice is checked against technical feasibility, a technical choice is tested against the user’s needs and both are linked to the business goal. The result is coherent from the interface down to the infrastructure.
UX first, then UI
User Experience, or UX, concerns how a service works for people: how easily they find what they need, how clearly the steps follow one another and how they feel at the end. User Interface, or UI, concerns the visible layer: layout, color, type, icons and animation.
At Vetrya, the experience of the user comes before the visual aspect. A beautiful screen that confuses people fails, while a well-planned flow with a clean interface succeeds. Both are needed, in that order.
How the design process works
Understand
The team studies users, their goals and the context in which they use the service, through conversation with Clients and observation of real behavior.
Design
Ideas are drawn as flows, wireframes and prototypes, tested early with users and improved, following design thinking and Lean methods.
Build and refine
Approved designs are developed, released in short cycles and refined using feedback and usage data, so the product keeps getting better.
Investing in your image
Digital design is also a statement of identity. For many customers, the website or app is the first and sometimes only contact with a brand. Its look, tone and behavior shape their opinion of the whole company.
A consistent, polished and trustworthy design supports reputation, builds loyalty and reduces the effort needed to explain what a company does. Investing in it is therefore an investment in the image of the business.
Simplifying life for users
The aim of digital design is to remove friction. A form that asks only for what is needed, a menu that reflects how people think and a payment that takes seconds all remove small obstacles that add up to frustration.
Amplifying the power of use means giving people more capability without more complexity. Good design lets users do more with a service, in less time and with fewer mistakes, whatever their experience or the device they use.
Design across devices and services
Vetrya designs interfaces for apps, web apps, websites and platforms, keeping the experience consistent whether the user is on a phone, a tablet or a desktop. Design is connected with the Group’s work in mobile marketing, cloud platforms and video, so that the whole customer journey feels like one experience.
The same care applies to enterprise tools. Business software that is pleasant and clear saves time every day, reduces training and helps employees do their jobs well.
Design for enterprise and consumer services
Good design matters in every market. For consumer services, it influences whether a person completes a purchase, registers for an account or recommends an app to friends. For enterprise tools, it affects how quickly employees learn a system, how many errors they make and how much time they spend on routine tasks.
Vetrya applies the same discipline to both. It begins with the people who will use the service, observes how they work, and designs interfaces that fit their habits rather than forcing them to adapt to the software.
This is especially valuable for services that combine many functions, such as platforms for video, payments or collaboration, where clear organization of content and actions is essential.
Testing and improving
Design is never finished at the first release. Vetrya uses prototypes to test ideas with real users before development is complete, saving time and cost. After launch, the team studies usage data and feedback to find where users hesitate, which features are used most and where the experience can be simplified.
Short improvement cycles, in line with Lean and Agile methods, allow the product to evolve continually, so that the Client’s digital experience keeps pace with changing expectations.
Consistency across the Group’s offering
Design connects with the rest of Vetrya’s offering. An app designed with UX in mind is easier to promote through mobile marketing. A web app that follows clear design principles is easier to modernize and extend on cloud platforms. A video service with a thoughtful interface keeps viewers engaged for longer.
By offering design, development, cloud and marketing together, the Group makes it possible for Clients to build a coherent digital presence with one trusted partner.