The technology platforms behind Vetrya’s digital services
Cloud computing, broadband video, artificial intelligence and digital experience platforms: the foundations on which Vetrya builds services for Clients around the world.
Platforms as the foundation of every solution
Vetrya is a Group that develops digital services, applications, solutions and business models enabled by internet technology and by broadband and ultra-broadband telecommunications networks. Platforms are what make this possible: they are the common base on which services are created, delivered and improved.
The Group’s offering for digital transformation is based on cloud computing platforms. On top of them, Vetrya has built specialist platforms for video, intelligent interaction and digital products, each reflecting years of experience with some of the most demanding Clients in the world.
Cloud Computing Platforms
Cloud platforms give Clients what Vetrya calls the promise of the Cloud: speed, lower costs and innovation. Instead of buying and maintaining infrastructure, organizations use capacity when they need it and pay for what they use, while new services can be launched in a fraction of the time.
Vetrya applies its experience in cloud computing to every device connected to the network, and helps Clients choose and combine the right environments, including the platforms made available by the major cloud providers. Thanks to these foundations, the Group supports smart working, remote team collaboration and the New Normal that organizations now face.
Broadband Video Platform
Video is one of the most demanding services a network can carry, and it is one of Vetrya’s historic strengths. The Broadband Video Platform is designed to store, process and deliver video to large audiences, on any connected device, with the quality viewers expect.
Because it is built on cloud technology, the platform can grow when audiences grow, from a small launch to a major event. It is used by media companies, publishers, broadcasters and telecommunications operators who want to offer video as part of their own digital services, and it can be combined with apps and personalization to keep viewers engaged.
VatiVision: OTT streaming platform
The Vetrya Group participates in the company VatiVision and has developed the OTT platform for the worldwide distribution of streaming video on demand. OTT, or over-the-top, means that content travels over the internet directly to the viewer, without depending on traditional broadcast channels.
This makes it possible to reach audiences in many countries from a single platform, to publish content quickly and to measure how it is used. VatiVision is a clear example of how Vetrya turns technological expertise into a service used by an international public, and of how the Group works across technology, media and telecommunications.
Artificial Intelligence
Vetrya asks a simple question: imagine if every interaction in your company became intelligent through technology. Artificial Intelligence is the tool that connects the relationship between people and technology, strengthening our creative capacity.
Smarter interactions
AI helps services understand requests, adapt to the person using them and respond faster, making everyday exchanges between organizations and customers more natural.
Insight from data
Combined with big data, AI can find patterns that are hard to see, helping Clients anticipate needs and make decisions with greater confidence.
Digital Experience Platforms
Vetrya builds and sustains the growth of apps and digital products according to Lean, Agile and design thinking methodologies. The Digital Experience platform brings these methods together with design, development and cloud delivery, so that products can be created, tested and improved quickly.
The philosophy is that, before the visual aspect (UI), comes the experience of the user (UX). Every product is designed around real behavior and then supported over time, so it can keep up with the needs of users and the evolution of the business.
Connected devices and data
Vetrya applies its expertise in cloud computing, artificial intelligence, big data and the internet of things to every device connected to the network. Platforms for connected devices collect information from machines, sensors and applications and bring it into the cloud, where it can be analyzed and put to work.
This is particularly valuable in sectors such as manufacturing, energy and utilities, where information from equipment and networks can improve efficiency and service. Dashboards and reports turn raw data into clear views that managers can act on.
Innovation LAB and Task Force
Platforms keep evolving, and Vetrya’s Innovation LAB exists to follow that evolution. It looks at topics such as the PNRR, Italy’s national recovery plan, and digital innovation in cloud computing, helping organizations understand the opportunities opening up.
The Vetrya Task Force on Cloud Transformation brings specialists together to guide Clients as they adopt new platforms, from planning to migration. Together, the LAB and the Task Force make sure that the Group’s platforms stay current and that Clients can use them with confidence.
Built to scale and to connect
A platform is only valuable if it can grow and work together with other systems. Vetrya’s platforms rely on cloud computing, which allows capacity to expand during busy periods and shrink when demand falls, keeping costs in line with real use.
They are also designed to connect with the applications, data sources and devices that Clients already own. Video can feed apps, artificial intelligence can draw on big data, and connected devices can send information to dashboards, so that each platform strengthens the others.
Security is treated as part of the design rather than an afterthought. Protection of data, access control and monitoring through Security Operations help ensure that the platforms remain reliable for the media companies, operators, banks, utilities and manufacturers that depend on them.
Behind these platforms stands a Group with companies in Italy, the United States, Southeast Asia, Brazil and Spain, able to support Clients locally while maintaining one common standard of quality worldwide.