Services and solutions that make the difference
Projects, services and solutions developed to increase the value of your activities and the efficiency of your offering, from digital strategy to apps, mobile marketing and mobile payment.
How Vetrya works with its Clients
Vetrya favors the success of its Clients by introducing innovation across the whole value chain. Its services are designed to be used together or separately, so each organization can start where it needs to and grow from there.
Behind every service is the same way of working. Apps and digital products are built and supported following Lean, Agile and design thinking methodologies, and the guiding principle is clear: before visual appearance (UI) comes the experience of the user (UX).
Digital Strategy
Every successful digital project starts with a clear direction. Digital Strategy helps organizations understand where technology can create the most value, which priorities to follow and how to move from ideas to a plan that can actually be carried out.
Vetrya draws on its experience in cloud computing, artificial intelligence, big data and the internet of things to look at the whole business: customers, processes, products and channels. The outcome is a roadmap that connects business goals with the right platforms and services, supporting change at every level of the company.
Because strategy and delivery come from the same Group, recommendations remain practical. Clients receive guidance that reflects what can be built, how long it will take and what benefit it will bring.
UI/UX Design
Good design is not decoration. At Vetrya, UX comes first: the team studies how people think, what they need and where they run into difficulty, and only then shapes the visual interface (UI) around those findings.
This approach produces applications and websites that are simple to learn, pleasant to use and consistent across devices. Design thinking workshops bring Clients and users into the process early, so that ideas are tested before large investments are made. The result is a digital experience that people choose to return to.
App and Web App
Apps
Vetrya builds and sustains the growth of apps and digital products, from the first working version to continuous improvement. Using Lean and Agile methods, teams release features in short cycles, gather feedback and adjust, which keeps cost under control and avoids building what nobody needs.
Web Apps
Web applications give organizations powerful tools that work in any browser, without installation. Delivered through cloud platforms, they can scale as the number of users grows and can be updated quickly, so Clients always offer the latest version of their service.
Both are connected to the Group’s wider expertise. Existing systems can be modernized, data can be analyzed with big data tools, and artificial intelligence can be added where it improves the experience, making each application a living product rather than a one-time delivery.
Mobile Marketing
Mobile phones are always with us, which makes them one of the most direct ways to reach people. Mobile Marketing uses messages, apps and mobile-friendly campaigns to connect brands with audiences at the right moment and in the right context.
Vetrya combines its knowledge of telecommunications networks with its digital experience to design campaigns that are relevant rather than intrusive. Results can be measured, which lets Clients refine what works and drop what does not. Used with the Group’s apps and mobile business solutions, mobile marketing becomes part of a complete relationship with the customer.
Social Media Marketing
Social platforms are where conversations about brands happen every day. Social Media Marketing helps organizations take part in those conversations with a consistent voice, useful content and a plan that fits their goals.
Vetrya supports Clients in defining their presence on each channel, creating content, running campaigns and listening to the audience. Insights from social activity feed back into strategy and design, so that what is learned online improves products, services and messages across the whole organization.
Mobile Payment
Paying should be fast, safe and effortless. Mobile Payment services allow customers to complete purchases from their smartphones, whether they are in a store, using an app or visiting a website.
Vetrya designs payment experiences that keep the user journey simple while respecting the security that financial transactions demand. Combined with cloud platforms and security operations, mobile payment supports retailers, financial services companies and other organizations that want to offer modern, convenient ways to pay.
Linking payment to apps and marketing also gives Clients a clearer view of the customer journey, from the first interaction to the final purchase.
One partner from idea to result
Services at Vetrya are not isolated products. A strategy shapes the design, the design guides the app, the app is promoted through mobile and social marketing, and payment completes the experience, all supported by cloud computing platforms that give speed, lower costs and room for innovation.
With companies in Italy, the United States, Southeast Asia, Brazil and Spain, and a Corporate Campus in Orvieto, the Group can support Clients wherever they operate. To see how these services have worked in practice, explore the Customer Story section.
Working with Vetrya
Every engagement begins with a conversation about goals. The Group’s specialists listen to the Client’s needs, study the market and the users, and propose a path in which each service has a clear role and a visible result.
Projects follow Lean, Agile and design thinking methodologies, so work is divided into short stages, shown to users early and improved with their feedback. This reduces risk, keeps costs transparent and lets Clients see progress rather than wait for a single final delivery.
After launch, Vetrya continues to support the apps and digital products it has built, helping Clients measure results, add features and respond to changes in their markets. Services can be combined, for instance a new app together with mobile marketing and mobile payment, or taken one at a time, depending on the priorities of each organization.