We have known mobile since its birth
Vetrya applies the best marketing strategies to mobile, managing multi-channel campaigns that cover the whole distribution of messages, from SMS and push to proximity marketing.
Mobile since its birth
We have known mobile since its birth. We apply the best marketing strategies to mobile.
Mobile marketing is a way of promoting products or services through mobile devices. With this method, target consumers access personalized content, contextualized in time and space, that promotes particular products, services or ideas.
Our mobile marketing is also used in “drive to store” campaigns, which push people to visit a physical point of sale. Mobile is the only device that can cover the whole sales cycle, even reaching an estimate of the impact on in-store sales.
Mobile has become the primary channel
Whether the goal is to increase brand visibility or to improve customer engagement, a corporate marketing campaign should always include mobile marketing, today more than ever. Mobile has become a true primacy in the digital world: use on the move has clearly overtaken use from desktop.
Vetrya manages multi-channel marketing campaigns, effectively covering the entire distribution of messages: SMS, multi-platform messaging, push, In-App Ads, Gaming Ads, QR-Codes, Mobile Banners and Proximity Marketing.
Mobile Marketing: one of the best and most convenient strategies
An expert from the Sales Department of Digital Services is at your disposal to evaluate your needs. We develop apps designed to meet every business need, with customized solutions for Industry and Consumer markets that require maximum scalability and integration with their own infrastructure.
Contact the Sales Department to ask for information.
The channels we manage
SMS and messaging
Direct, immediate messages reach people on any phone, while multi-platform messaging brings campaigns to the apps people use every day.
Push and In-App Ads
Push notifications and advertising inside applications reach users while they are engaged with their devices, with content related to what they are doing.
Gaming Ads
Advertising within mobile games reaches large and attentive audiences in a format that people accept as part of play.
QR-Codes and banners
QR-Codes connect printed or physical media with digital content, and mobile banners promote offers across sites and apps.
Proximity Marketing
Messages triggered by a person’s location bring offers to the right place at the right moment.
Personalized, contextual, measurable
The power of mobile lies in context. A message can be sent at a time and place that make sense for the person receiving it, with content that matches their interests. This makes marketing more useful for consumers and more effective for brands.
Mobile campaigns can also be measured closely. Companies can see who received a message, who responded and what they did next, and then adapt the campaign. This allows spending to be directed to what works.
Drive to store
Drive to store campaigns connect the digital and physical worlds. A message, offer or coupon on a phone encourages a customer to visit a shop, and because the same device is used along the whole journey, the effect on in-store sales can be estimated.
For retailers, fashion brands and consumer product companies, this gives a way to prove the value of mobile investment beyond online clicks.
Part of a wider mobile strategy
Mobile marketing works best together with other mobile services. Apps give brands a permanent presence on the customer’s device, UI and UX design make campaigns pleasant to use, and mobile payment shortens the path from interest to purchase.
Vetrya combines these capabilities, together with its experience in telecommunications networks, so that a campaign can start with a message and end with a completed transaction.
Strategy before tools
A multi-channel campaign is only as effective as the strategy behind it. Before choosing SMS, push, in-app advertising or proximity messages, Vetrya works with the Client to define the objective, the audience and the way results will be measured.
The choice of channels follows from this. A launch that needs fast and wide reach may rely on messaging and push. A campaign to build brand awareness may use in-app and gaming advertising. A local promotion may use proximity marketing and QR-Codes. Combined thoughtfully, the channels support each other.
Relevance over volume
Mobile devices are personal, so messages must earn attention. Vetrya’s approach emphasizes content that is relevant to the person, appropriate to the moment and clear in its offer. Campaigns of this kind are better received by customers and bring stronger results than large volumes of generic messages.
Contextualization in time and space is the key: the right message, to the right person, in the right place, at the right moment.
Industries that benefit
Mobile marketing serves many sectors. Retail and fashion use it to promote products and bring customers into stores. Media companies use it to announce content and increase viewing. Financial services use it to inform customers about services and offers. Telecommunications operators use it to engage subscribers, drawing on the Group’s long knowledge of mobile networks.
Wherever customers carry a phone, there is an opportunity to speak to them in a useful way.
Measuring what matters
Every campaign is judged by its results. Vetrya tracks delivery, response and behavior after the message, so that Clients can see the return on their investment and decide what to repeat, improve or stop.
Because mobile is the one device present from first interest to final purchase, results can be linked to the whole sales cycle, giving marketing managers a clear view of what drives customers to act. This evidence supports better planning and stronger budgets.
It also makes mobile marketing one of the most convenient strategies available: precise in its targeting, flexible in its channels and open to measurement at every step.